From Coaching Conversations to Career Gameplans
Charlene had the experience, the heart, and the results. But carving out her space as a career-first coach—while others blurred into life coaching—needed a sharper message.
The Challenge
Charlene needed to stand out in a crowded coaching space
In a market full of life coaches, Charlene’s focus was clear—career and leadership transformation. But the challenge was positioning her brand sharply enough to reflect it.
The Shift
Reframing Coaching as a Strategic Career Move
Together, we helped Charlene clarify her brand positioning: real career breakthroughs, not just personal growth. The result? Listings and messaging tuned for decision-makers and high performers.
The Process
From Vision to a Market-Ready Coaching Brand
Sharpening her message around executive leadership so that it
speaks to mid-senior level professionals
The Designs
Professional, Career-First, and Built for Trust
Her storefront feels clean, credible, and tailored to the career-driven audience—moving away from generic self-help vibes to something high-trust and strategic.
The Deliverables
Listings, Storefront, CRM
All Set for Growth
CRM System
All connected and powered through her private CRM hub. Giving her full control, insights, and freedom to grow.
