From Engineers to Alchemists of Scent
The founders of Heartfelt Scent Lab had the passion — and a vision to bridge Greek mythology with Eastern heritage. But with no creative background, bringing it to life was overwhelming. That’s where we came in.
The Challenge
How Do You Blend Tea, Myth, and Scent Into a Brand?
Inspired by alchemy, HSL wanted to craft a sensory experience that merged East and West — but had no idea how to translate that into design, copy, or a coherent story.
The Shift
Designing a Language for the Unspoken
We helped them map out a design and storytelling path that respected their roots — blending the technical with the mystical, the rational with the sensory, the tea with the myth.
Our Work
Turning Vision into Visuals and Messaging That Makes Sense
Making sure customers could connect the dots without needing a backstory.
The Designs
Alchemy, But With Structure
We built visual systems and design rules that felt like HSL’s world — but also worked across labels, product lines, and workshops. Mythology-inspired, but not chaotic.
The Deliverables
Listings, Storefront, CRM
Naming, Messaging, Product Pages, and Brand Structure
